Writing your own ads

An adult webmaster tutorial...

Written by Tom from Tom's Newbie Booster

If you're new to this business, and you've just been signing up with sponsors, or even reading some of the articles around, you'll probably have heard a lot about banners. Banners are still the main form of advertising on the Internet and if you go to most free websites out there in ANY area - cars, computers, news, you'll find a healthy dose of banner advertising. As an adult webmaster, you're going to have to learn how to write ads for your own sites as well as use pre-made graphics.

Overcoming initial fears

It doesn't really matter if you've never written anything before. Writing what we call "text links" for your adult website will get easier with time and there are a number of things that you can do to help yourself make it a lot easier. Writing ads is a skill and there's many ways to go about it but it's important to remember in the beginning that anyone can learn to write good sales text for their adult sites. It's your text links that will make you the real $$.

Researching other sites

If this is day ONE in the business for you, or even if you've been doing this a while, here's an exercise. Lock yourself away with the computer for an hour (so that the kids aren't gonna stumble into something adult on the screen, and then take out your pen and notebook. Start at maybe http://www.google.com and then later move on to http://www.persianKitty.com. Start looking through the adult sites you find there, writing down ANY text links which you think are interesting, which make you want to find out more about the sponsor, or which are simply DIFFERENT from the thousands you're going to see.

This will be an invaluable reference when you come to writing your own links, and it will help you see just what a text link is, and what it should say.

KISS!

Keep It Short & Simple! Surfers have a very short span of attention in most cases, so if you're going to get them to one of your sponsors, you've probably got a short space of time in which to do it. You need to give them a VERY good reason to check out your prime sponsor FAST!

Start off with a BOLD heading, something like, "LIVE FETISH SHOWS!" and then fill them in on some of the detail on the next line - what's IN that show? How long? WHO is in it? Tell them how kinky it is, how BIZARRE! Make them feel like they're missing out on something they'd love to see. When you've finished a text link, go back and cut it down as much as you can - you'll be left with something far more potent! Less is more.

Some angles to take...

Here are some starting points for some of your own text ads:

I found these pictures of my wife... [Talking as the HUSBAND]
Watch me slowly undress and then... [Talking as the MODEL]
Hey, you've got to check out this site... [Talking as the SURFER]
Our member's area is much more hardcore... [Talking as a SITE OWNER]

Remember, you can pretend to be anyone you want to be and as you're creating fantasy here, there's no limitations. Learn to play out roles of different people in different NICHES. For example, you don't have to by gay to sell a gay site.

Adding YOU to the mix

With all the competition out there on the web at the moment, you're going to have to come up with something original to add to your text links if you're going to a) get the surfer's attention and b) keep it long enough to make your sponsor's site sound like the best thing in the WORLD. Use your personality and imagination and be wild, make them laugh, stop them in their tracks, say something ridiculous but above all be inventive and come up with something fresh.

Happy text link writing!!!

TOM ^"^

ICQ 12616560
Email tom@tomsnewbiebooster.com


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TGP Articles

Finding new link lists and TGPs to submit to
First Steps Towards your OWN TGP
Getting listed at the TGPs
TGP Bloopers
TGP Guide Part 1
TGP Guide Part 2
TGP Tips

Back to Basics

Conversion and Clickthrough Ratios
Image Compression Basics
Image Sizes - are they working for you?
Linking up a banner
Matching It All Up
Overture's Search Terms Suggestion Tool
The WARNING page
Thumbnail Gallery Basics


Traffic

Getting listed at the link lists
Paying for search engine traffic: Pros and Cons
Paying Your Way Into The Search Engines
Planning a Traffic Campaign
Smaller PPC Search Engines
Trading Links - the forgotten art of traffic generation
Trading Links - Some Fast Tips
Traffic Buiding Tips
Traffic is HARD to get! . Isn't it?
Traffic Options Rated
Traffic sources pros and cons
Feeder Sites & Pages
TGPs and Link Lists - where are they?



Making Sales

Adult advertizing ideas sheet
Advertising FAQ Part 1
A layout that sells.
Converting graphic ads to custom ads.
Futuristic Advertising Ideas.
Great text links - but do they really stand out?
Half Page Ads
Making Money With Link Lists
Making square ads.
Making the sale when there's so much free porn out there.
Not Giving The Surfer Too Easy A Ride
Secrets of amazing sign-up ratios
Some Help Choosing Banners & Ad Graphics
Things surfers CAN'T get free
Trial memberships - a tool to be exploited!
Your first selling and filtering system



How-to articles

A guide to mirroring sites and galleries...
Creating your own mini link lists
Dirty sites - some notes.
Easy exit console tutorial
Free site mass production
Free Site School (All 7 parts.)
Getting More Submissions
Learning from good examples.
Looking at recurring programs
Make a webmasters page
Making money from webmaster referrals
Making your own auto-submitter.
Mining For A Niche AVS Or Pay Site
Movies - Chopping Up and Adding to a Page
Naming files for the adult web
Opening a picture in a larger window
Pre-Load Your Galleries
SR Win tutorial
TheRename Tutorial - batch file renaming
Xenu Link Checking Tutorial



Miscelaneous Articles

Auto Submitters
Feeling Like An Outsider
Re-working An Adult Site
Simple CSS text formatting tutorial
Speed Building
The dangers of the dreaded 'FREE' word
Tools To Make Your Life Easier
What can we learn from adult TV?
What niche should I start with?
What's my server path?
What's in a paysite
Reviews

7Search.com PPC search engine
Banner Maker Pro
CoffeeCup HTML Editor
Excite's Paid Inclusion Service
Review of G.A.S.S
Google Adwords Select
GoClick.com
Notes on porn, gadgets and the future
Opera Browser
RoboForm.
Review Traffic Finder
Sex.com PPC
Search123.com Review
Stats Remote
Spam Blocker
Spam Blocker *Follow Up*
Swish 2
WebPosition Gold
Word Tracker


Search Engines

Adwords 1 - your first advert
Alt Tags And SEO
An introduction to search engine optimization
Google's Keyword Tool
Google Monitor Tutorial
Google's toolbar and PR / PageRank
Keyword Research - beyond Overture
Making A Crawler Page
Notes on Meta Tags
Planning a Search Engine Campaign
Re-Optimizing An Adult Website
SEO: Working in the variations...
Search engine traffic without spending.
Search Engine Help - the H1 Tag
Search Engine magic sheet 6
Surviving The Search Engines
The Google Dance Explained
The Google Phenomenon
Using your ALT text.

Domain Name Articles

Choosing a generic domain name
Caring for your domain name
Finding Great Domain Names Part 1
Finding Great Domain Names Part 2
How A Domain Name Works
Maximizing One Domain Name
Mining niche domain names tutorial
Moving domain names around
Tree Site Map tutorial
Your First Domain Name



Technical Articles

Absolute And Relative Paths
Adult webmaster scripts and links.
A Newbie Guide To Visitor Stats
An introduction to stats for adult webmasters.
Blur console tutorial
CHMOD tutorial
Folder Structure
FTP Jargon Buster PART 1
FTP Jargon Buster PART 2
Full page ads, you, and the search engines...
Getting Full Page Ads (FPAs) to work
Getting Server Side Includes (SSI) to run on HTML pages
Htaccess questions and answers
Htaccess - some notes for adult webmasters
Inter linking Pages with SSI (For Google)
Linking up with SSI
Password protecting a folder on your domain.
Possible uses for SSI
Protecting Picture Folders at the TGPs And Link Lists
Site building scripts
Some Notes On Hosting
Symbolic Links tutorial
Using Relative Paths With Sub-Folders
Your First Look At Using SSI



Copy writing and text

Adult Copywriting Crash Course
Writing Adult Pages
Writing Porn Headlines That Sell
Writing Text Links
Writing niche ads
Hot Topics - posts from the archives on:

Summer Slowdown
Layout and design

Adding A Glow Effect
Alternative Gallery Layouts
An annoying text ad that just might work
Basic External CSS
Catalogue Software - tips & free downloads
Colored Table Borders Tutorial
Color picking tutorial
Custom FPAs
Cascading Style Sheets (CSS) Cheat Sheet
FAST Effects.
Pixie Tutorial
Matching Up A Site Or Gallery Design To The Tour
Getting thumbs the same size
Spacing things out
Surviving Screen Resolution
Table Ads
Working with full page ads
Waking surfers up with a theme.


Graphics

Animated Gif Tutorial
Batch Image Compression
Images Check List
Image Compression
Image Compression with Cyberview Image
Image Slicing Tutorial
Logo Tips
Making banners load before the enter link
Making GIF Movies
Gimp Tutorial 1: Making a Pro Banner
Gimp Tutorial 2: Making a Gradient Logo
Gimp Tutorial 3: Alien Logo
Gimp Tutorial 4: Adding a crisp border to text
Gimp Tutorial 5: Fake Movie Boxes
Optimizing GIFs (Animated and Static)
Rounded corners tutorial
Screen Grab Tutorial
Seamless sex background
Tutorial - Sexy Letters



Pictures and content

Fast & Easy Content
Thumbs in 60 seconds
Pictures are not the only content.
Saving Time With Porn Pics
Speed Cropping in Photoshop
Thumbs in 60 seconds



Practical Adult Webmastering

Adult Site Check List
Adult webmaster myths.
An uncluttered approach.
Adult Webmaster Backups
Being A Part-Time Adult Webmaster
Choosing sponsors - the important factors.
Coming From A Mainstream Background
The world's most common free site bloopers
Getting Started - What will the neighbours think?
Help - I've not got time for this.!
How much does it cost to start an adult site?
Is there room for ME?
Keeping organized with your sponsor information.
Know Your Enemy
Making it as an adult webmaster
Nothing seems to work - an emergency guide
Organizing your hard disk
Sponsor Payment Pros And Cons
The FOUR prime porn site killers
What Problems Does The Adult Web Face?
Your first minute to your first year in this business.

Project Ideas

Setting Up Your Own Message Board
Building Your Own Porn Glossary


Saving Money

Compressing Recip Graphics