Planning a traffic campaign

One of the terms that I've picked up, from working the search engines where you have to pay to get traffic, is "traffic campaign". I really like this name because it encompasses more than just 'submitting'. Many adult webmasters find when they start out that they submit sites and then BANG! They hit a wall. The traffic does not start to flow.

If you build it, they will not come...
If you build it AND submit it, they still might not come!

So let's think about planning a traffic campaign for an adult site here. Where do you start? What do you do? There are really 3 stages, whether you're new, or have been doing this a while.

1) Planning.

2) Submission.

3) Analysis.

Lemme break it down:

1) Planning.

Deciding where you will be submitting is a big one. TGPs will bring instant traffic in large amounts, but do you have the funds to handle the bandwidth bill? Do you have a budget for paying your way into Yahoo, Inktomi, and other payment-based submission search engines? Paying your way in can be very effective, and QUICK - but it's also expensive.

You'll also have to think about WHERE your potential clients go to find their kind of porn sites - and then get your site(s) listed there. When it comes to search engines, you will need to research into the types of phrases they will most likely use to find those kinds of sites. How much traffic do you NEED to make a profit, and are you going to build a lot of smaller sites, or opt for one large one?

2) Submission.

Hope I haven't put you off with the first step, because it's now time to start competing with the other adult sites out there! It's time to try to get listed. 'Submitting' includes becoming a traffic detective and finding relevant places to add your site to. While the boards and articles available to you will be able to give you some pointers, the only real way you'll find out which website listings will send you traffic is if you SUBMIT to 'em. Don't be afraid to test out a search engine, link list, or anything other traffic generating system you find along the way.

Some porn webmasters like to stick to one source of traffic, and do very well with it. They might do this because they don't want to conform to the rules of a certain traffic generation method. Then we have people who think that "all traffic has it's uses" - that there's no such thing as 'junk traffic'. These are all things that you need to think about, and make decisions on. Where you submit will dictate the types of sites and pages you will need to build. There's a LOT of different ways to generate traffic, but they all amount to the same thing: a link to your page from someone elses.

Get organized with both the URLs you need to submit to, the way you'll be adding links back (mirroring?), and HOW you are going to submit. There are tools out there that will help to this end.

3) Analysis.

VERY important part here... Adult webmasters usually either:

• Don't measure the success they are having.
• Measure it but don't recognize areas that are successful.
• Submit once, get poor results and think "nothing works".
• Aim for high numbers rather than productivity.

Traffic, traffic, TRAFFIC... You'll read more about that one word in the next few months than you have about ANYTHING else in your entire life. But let's not lose track of the goal here. Is the goal to get huge amounts of numbers on our counters? No - who's gonna pay you for that? The goal here is to get checks coming in through the front doors of your home (or however else you choose to have it sent). The point? HUGE amounts of traffic are not as important as making what traffic you have work. Target your surfers carefully with exactly what they are looking for.

Use surfer traps or some other system to HANDLE traffic, and squeeze every last cent from it.

Get stats in place before you start submitting. Without traffic, there can BE no sales - so you will need to measure what's coming in, and where it's coming from. Don't get TOO tied up in stats, but research where your traffic came from, and which places are dead in the water. Analyze your traffic campaigns seriously, and then come back and do it all over again. Will you get it right first time? Definitely not. But with serious persistence, experimentation, and going by YOUR results - you'll definitely move towards that first sale. The rest are just a case of repetition and keeping up with the changes.

Good luck and WELCOME TO ADULT WEBMASTERING!

TOM ^"^

ICQ 12616560
Email tom@tomsnewbiebooster.com

Enter TOM'S NEWBIE BOOSTER

">

---