About the most important step in getting sales as an adult webmaster is to show the right ads to the right people. I call this matching it all up, but you could also call it niche marketing or matching your products to your content. This process isn't exclusive to adult webmasters: if you visit most sites you'll see ads related to the kinds of things you're reading about. For example at searchenginewatch.com you'll get ads for software that promises to improve your ranking. It's also not limited to the web. Buy a gardening magazine and you'll get ads for the latest lawn mower.

Always match the products you want to sell exactly to your viewer's interests.

However with an adult webpage or site - there's a lot more to match up than just the ads.

Before you start

Most of the problems adult sites have in selling start long before the HTML building blocks are laid in place. Before you start a site or page be clear about which niche this project is going to be about. Think carefully about who it is that you're going to target, and what you're will attempt to sell them. If you've got a only vague idea of making a general porn page and then adding in some ads - you need to stop immediately. That's not going to benefit you in any way. Think carefully about the niche, and the money making ads you're going to use, before you begin.

The more specialized your niche, the better.

What do you need to match up to make sales?

Here's a diagram which shows the areas you need to have working together in order to make sales:



Now let's go through each one:

SEO (Search Engine Optimization)

SEO is all about altering your page so that hopefully it will be listed by the search engines under searches that apply to it. Although search engines are pretty amazing things, comprised of some mind-bogglingly sophisticated computer programs, they are still not all that clever when it comes to guessing what a page is all about. It's crucial that every word (as much as is humanly possible) tells the search engine what each page is about.

One of the most common mistake is to make an adult page and then 'stuff' the meta tags, and other areas you can optimize, with every adult related term possible. While this will bring in traffic, is the surfer you've lured in with that "Asian sex" keyphrase really going to be interested in the foot fetish adverts on this page? If you make a leather fetish site make sure that you OPTIMIZE the page for leather fetish related keywords. A hotchpotch of traffic doesn't count for much if only a tiny portion is going to be interested in what you're selling.

You may not ever WANT to attract search engine traffic. Which brings me on to:

Title and description

If you have the chance of providing a title and / or description that your site or gallery will be listed under, spend time on this. This is after all an important part of 'matching it all up'. A bad example of a description would be:

"2 galleries of pics, sexy babes"

Because it won't attract NICHE traffic - traffic that you know is interested in the niche your site fits.

A good description would be:

"2 galleries of sexy black women"

Because that will attract people who you KNOW are going to be interested in black women.

You won't always have a choice over your description (as some traffic sources choose it themselves). But it's important to realize that this is part of the process of matching things up to make sales.

Content

You won't be able to get listed in the right section if you have the wrong content. If you're wanting to get listed on a TGP or link list under the amateur section, for example, you're going to need amateur pictures on your site or gallery. This sounds obvious but there are a lot of sites and galleries out there where the pictures do not match the rest of the site. Always make sure the pictures match the ads, match the title, match the SEO. It's all got to work together or you'll waste whatever traffic you get. In 2003 - it's just too darned hard to come by.

Adverts

This is the big one - and the part where a lot of new sites and galleries fall down. The ads are what make any of us our money in this business and it's essential to get them right. If you're submitting to pretty much anything other than the search engines, you'll have constraints placed on the number of ads per page you're allowed to have. That makes it even more crucial that every advert is RELEVANT and matches the rest of the site 100%.

Don't think you can just make an adult site or page and then sell them anything. Match it all up carefully.

If you want to get the most out of every one of your visitors, to get the best possible clickthrough ratio on your traffic, show your viewers something that is related to what they're interested in - what makes them horny. If I've got to your foot fetish site, and you've got ads there for a really good foot fetish Paysite, then I might just check it out. As incredible as it sounds I've been to foot fetish sites which had adverts for regular sex type sites. They must have wondered why no-one clicked on their adverts. It was because they didn't match it all up.

Hope this helps

TOM ^"^

ICQ 12616560
Email tom@tomsnewbiebooster.com

Enter TOM'S NEWBIE BOOSTER

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