Free Site School

Mad about full page ads...

I can't remember when full page ads came about, or even who it was that invented them. But I would like to meet that person and take them out for a beer or two! Full page ads are just THE best thing in this business. Why? Simple - because they make you money.

They are designed to sit between the index page (the first one that Joe Surfer ever sees of our sites) and the main page (usually the page that links to the gallery pages). The reason they're so cool is that they are a FULL page of ads only folks - and that's what we're trying to do with a free site - sell them the money making sites. We're not here to entertain the surfer on a free site...

Full page ads (FPAs) are very successful because they don't LOOK like an ad most of the time. They integrate perfectly with your site so that Joe Surfer won't be able to skim past the ads quite as easily. A banner looks like a banner, but how do you 'skim' over an ad when the entire page is an AD and looks like part of the site? These things are powerful ways to make money!

What MAKES a good full page ad?

But FPAs are not a magical solution. SOME will send traffic and surfers to sponsor while others won't. A combination of using your best judgement and experimentation will lead you to the 'truth' - to the FPAs and kinds of FPAs which are going to be successful. Think about:

• CONTENT - does the FPA turn you on, interest you, or excite you in any way?
• APPEARANCE - is it professionally made, or does it look amateurish?
• SPEED - is it all graphics? This could load very slowly!
• BOLD - Will it wake up your visitors, and REALLY grab their attention?

Naming the page.

Many times, when you download the Full page ad, it will be named something like "1050_0566le_ggfpa.html. While there's nothing really wrong with this, you might want to give it a name that's more fitting to your website. Choose a name like "lesbian-porn.html" - something like that. It will just integrate better with your website.

Traffic to this page

Don't forget search engine optimization. This page will be linked from the initial page, so why not add a title to the head tag, and then maybe a basic H1 tag? Every little helps, and you've probably read already that many adult webmasters find that their FPAs get picked up by the search engines.

Hide those referrer codes

With any link to a sponsor, I'd always advise hiding your referrer codes. This means that when you move your mouse pointer over a link to a sponsor, you don't see:

http://www.lesbianextreme.com/index.php3?x=900&l=blablabla

... you would just see:

http://www.lesbianextreme.com

... or whatever site you were promoting!

Here's the code:

<A HREF="http://www.sponsorcodehere.com/" onMouseover="window.status='http://www.paysiteurlhere.com'; return true" onMouseout="window.status=' '; return true"><FONT color=#715BE6>SPONSOR LINK CODE HERE</FONT></A>

Wording the base...

Traditionally, full page ads have a link at the base saying "NO THANKS" - which takes the surfer to your next page. Oops - we've failed here because they didn't like the full page ad. And while every surfer WON'T go from the full page ad to the sponsor, there's something we can do to increase the number that DO.

Instead of saying "NO THANKS" - which 99.9% of the sites do, let's come up with something a bit more original. Why not say something like "PAGE 3", or "SPONSOR NAME HERE | ENTER OTHER SITE" - where 'other site' is the name of the site you're working on? OR think up something else. Just don't have the bog standard and rather dull "NO THANKS..." Remember that we're trying to make this look like part of the site. Having "NO THANKS" is like saying - "THIS IS AN AD - CONTINUE TO THE FREE SHIT..."

Colors - making it match...

Who says you can't edit the full page ad? This is a promo tool with the aim of sending more surfers to your money making links. One thing you can do is to edit the colors on the page to make them match the rest of your site. This will make the FPA ad look ten times less like an ad and will increase your clickthroughs.

My full page ad - fitting it all together...

OK, I'm sure you're bored of the sound of my voice by now. Let's put this into practice and work up the full page ad for the site that we're working on here...

Here's the original that I picked out from Max Cash:

http://www.classy-boobs.com/lesbian-love/fpa.html

This is a really good full page ad - it's got everything I like. It's sexy, FAST - minimal graphics... and it's got lots of links to confuse and baffle the surfers. It also talks to them really well in it's chunky text links. This is certainly an ad I'll be happy to have on the finished site...

And here's the FPA worked into my site:

http://www.classy-boobs.com/lesbian-love/lesbian-lovers.html

And if you follow the site from this page:

http://www.classy-boobs.com/lesbian-love/ (the start page) - you'll see what I mean about the colors. It matches in perfectly. Wahoo! We've got the start of a decent looking site here already...

Tomorrow we'll be getting into the all-important MAIN page and looking at some tips and pitfalls there...

TOM ^"^

ICQ 12616560
Email tom@tomsnewbiebooster.com